May 2019 Seminar Wednesday May 1, 2019 8:00am-10:15 am Leveraging IP Assets for Strategic Business Advantage Presented by: Sunstein Kann Murphy & Timbers LLP Kerry L. Timbers, Managing Partner Lisa M. Tittemore, Litigation Chair Sharona H. Sternberg, Litigation May 2019 Seminar Wednesday May 1, 2019 8:00 am-10:15 am Program This interactive seminar, led by a panel of IP experts, will tackle real-world IP problems and practical solutions companies encounter in an ever-evolving technological and global landscape. As brands merge, advertising blends into social media, innovation blooms, and trolls come out of the woodwork, in-house practitioners are left to figure out how manage, and exploit, IP assets within business and budgeting constraints. How can you help your company successfully navigate the IP landscape by identifying, protecting, enforcing, and defending your assets – whether patent, trademark, copyright, or trade secret? How can you leverage what may seem like expensive problems into strategic advantages? This discussion will include: • The 4 pillars of intellectual property and how they overlap • Developing IP protection strategies that serve business goals • Is it ever too late to protect IP? • What IP considerations and diligence come into play while making strategic deals and licensing? • When does it make sense to enforce IP rights? • Key considerations in defending against enforcement actions The Westin Waltham Boston 70 Third Avenue, Waltham, Massachusetts(781) 290-5600 Seminar: 8:00 am-10:15 am Social Break: 9 am - 9:15 am & 10:15 am - 10:30 am Breakfast: 7:30 am - 9:30 am ~ Reservations Required ~ NECCA, PO Box 610403, Newton Highlands, MA 02461 Telephone: (617) 965-0003 Website: www.necca.com Email: administration@necca.com